From birthdays to loyalty programs and beyond, the possibilities are endless when it comes to these opportunities for engagement and sales. Check out some of these email personalization stats that might surprise you. We are happy to help. ���3]и�W%]�b:k�,0f�i$��S� �LǦt��Ao�L5_vs�f�.b=e#�$�a��1�)�$��,_�B����CgE����9���o�8��X:C'�|Z|WestT}~��5PB���u'�. Try our corporate solution for free! Personalization format usage worldwide 2018, Degrees of satisfaction with online channel personalization levels worldwide 2017, Share of marketers personalizing by age in the U.S. 2017, by channel, U.S. interest in mobile shopping recommendations from selected companies 2017, U.S. consumer willingness to buy from companies using online personalization 2017, U.S. consumer willingness to buy from companies using offline personalization 2017, U.S. primary attitude towards personalized video ads 2017, U.S. consumer view of successful online personalization use 2017, by industry, U.S. consumer view of successful offline personalization use 2017, by industry, Most effective personalization strategies in the U.S. 2017, Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Share of U.S. consumers who find marketing content personalization very or somewhat appealing, Top criterion for targeting users to personalize experiences, Leading type of personalization experience used by global marketers, Usage of personalization in digital marketing channels worldwide 2018, Most used types of personalization experiences by marketers worldwide 2017, Digital marketing personalization technologies used by companies worldwide 2016, Share of marketing budget spent on digital personalization worldwide 2016, Data used by marketers when targeting for personalization worldwide 2018, Leading website and in-app personalization benefits worldwide 2017, Main obstacles to using personalization among North American marketers 2017, Perceived ROI level from digital marketing channels worldwide 2017, North American company adoption levels of selected marketing technologies in 2017, Personalization in marketing - ways of using data 2016, Understanding of personalization in marketing among U.S. consumers 2017, Opinions on personalization in marketing in the U.S. 2017, U.S. consumer view of purchase history based mobile shopping recommendations 2017, U.S. consumer appreciation of personalized recommendations on selected platforms 2017, North American consumer preference of retail personalization form 2017, by gender, North American consumer preference of retail personalization form 2017, by age group, U.S. consumer expected personalized experiences in exchange for personal data 2017, Companies U.S. consumers view as best at personalizing online experiences 2016, Top-performing e-commerce marketing personalization tactics worldwide 2017, U.S. personalized shopping experiences: expectations vs. reality 2017, by channel, Companies doing well at personalization online in the U.S. 2017, Companies doing well at personalization offline in the U.S. 2017, U.S. consumers view of online store product suggestions 2017, Frequency of purchasing items suggested by online stores in the U.S. 2017, by income, KPIs of personalized vs. non-personalized e-mails in the U.S. 2017, E-mail tactics seen as driving conversions according to online retailers 2016, North America: planned changes in e-mail marketing strategies 2016-2018, Triggered e-mails average conversion rates in the U.S. in 2016, by order value, Revenue per triggered e-mail in the U.S. in 2016, by type, North America: personalized e-mail marketing target groups 2016, U.S. consumers annoyance with selected e-mail marketing practices in 2017, U.S. consumers' frustration with e-mail personalization errors in 2017. Check out Campaign Monitor’s full list of integrations. This information can help you further personalize your email campaigns by tailoring content to their specific information, including past purchases, browsing history, and geographical location. –, Emails with personalized subject lines are 26% more likely to be opened. The entire journey is streamlined, and there’s less confusion about how the reader can keep following the path to conversion. Current State Of Personalization 71% of consumers feel frustrated when a shopping experience is impersonal. 66% of marketers are working toward securing internal resources to execute personalized marketing programs. But the examples show the two ends of the personalized shopping spectrum. Check out our piece on 70 email marketing stats every marketer should know. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook 5 Personalized Marketing Statistics Custom letters are opened by users 14% more often, and the conversion from such letters increases by 10%. Instead, modern marketers are striving to leverage personalization in emails that feel like they’re custom-made for the individual. –, Only 39% of online retailers send personalized product recommendations via email. The Power of Email Personalization to Reach Humans (Not Just Inboxes), The Ultimate Email Marketing Personalization Checklist, 7 Must-Know Email Personalization Tactics, The Modern Day Struggle of Email Personalization. –, Marketers see an average increase of 20% in sales when using personalized experiences. Keep the forward momentum moving by building out personalized landing pages with tailored content based on the email that leads the subscriber to this point. Personalized emails strengthen customer experiences by sending the right content to the right people at the right time. Personalized marketing is a highly effective but woefully underutilized strategy. Here are 50 statistics that show the power and potential of personalization. Statista assumes no Update, Insights into the world's most important technology markets, Advertising & Media Outlook data than referenced in the text. –, Personalized emails deliver 6x higher transaction rates. Personalizing email campaigns isn’t as difficult as it may sound, and it doesn’t involve personally addressing each and every email that gets sent out. h�bbd``b`z While the personalization stats above are eye-opening on their own, the trends are ever-changing, and that’s why we’ve compiled addition personalization statistics to help you better your email personalization game. Today, marketers are going far beyond leveraging subscribers’ first names—they’re working hard to find ways to use smart, relevant email marketing to create new opportunities. –, 50% of companies feel they can increase interaction within email by increasing personalization. Emails that are triggered to send after a subscriber takes action or reaches an important milestone (like a spending threshold or membership renewal date) shows that your brand is paying close attention to every customer. allows you to determine who sees what content for each block of content within an email. 2. Most effective personalization tactic in the U.S. Marketing technology implementation in the U.S. Research expert covering advertising and marketing. personalized are home pages (45%) and landing pages (37%), followed by interior pages (28%) and product detail pages (27%). Personalization is essential to marketing practices because people want to be seen as individuals. Due to varying update cycles, statistics can display more up-to-date Email personalization is a tactic used by many marketers today. 57% of users agree to provide personal information if this will improve the service and offer. Get in touch with us. New, Everything you need to know about the industry development, Find studies from all around the internet. $�@�/@�=��� .S��s�R�� KH���X� BHp��� �A��@B[H�m�2��� ��^@���H�����0�b``�3��%@� �� endstream endobj startxref 0 %%EOF 69 0 obj <>stream Long gone are the days of one-size-fits-all messaging. tailoring content to their specific information, including past purchases, browsing history, and geographical location. However, don’t just take our word for it. While the quality of product and service is more important than ever, customer satisfaction can make or break almost any business. This text provides general information. Take a look at the numbers we’ve collected to see how important this approach is within the modern email setting.
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